Meta Ads & Shopify
Answer how your Meta ads are doing: spend, ROAS and results by campaign, plus pause or adjust with approval.
OpenClaw
online
What you can do with Meta Ads
These are examples - your agent can use any of the tools you allow.
Analyze Campaign Performance and ROAS
Understand which advertising campaigns generate the strongest attributed revenue, identify underperforming campaigns, and prioritize further investigation.
Identify Wasted Advertising Spend
Find campaigns, ad sets, or ads that consume budget without delivering the expected outcomes, then recommend what to investigate.
Create New Ad Campaigns for Products
Plan product-specific advertising campaigns using Shopify catalog details, product margins, target audiences, and campaign objectives.
Generate Multiple Ad Creative Variations
Develop alternative hooks, headlines, primary text, and creative concepts to test which messages resonate with potential customers.
Browse all use cases and example prompts
Analyze Campaign Performance and ROAS
Understand which advertising campaigns generate the strongest attributed revenue, identify underperforming campaigns, and prioritize further investigation.
Example prompt: Analyze my Meta Ads performance for the last 30 days. Retrieve available campaign-level insights, including spend, impressions, reach, clicks, CTR, CPC, CPM, purchases, conversion value, and ROAS wherever available. Rank campaigns by relevant performance metrics and identify the strongest and weakest performers. If Shopify data is available, compare attributed purchases and revenue with actual store orders without assuming the two datasets should match exactly. Explain attribution limitations, identify possible tracking inconsistencies, and recommend specific next steps. Separate confirmed metrics from estimates and missing data. Do not change campaign budgets, pause campaigns, or modify settings. Present the findings in a concise table with prioritized recommendations.
Identify Wasted Advertising Spend
Find campaigns, ad sets, or ads that consume budget without delivering the expected outcomes, then recommend what to investigate.
Example prompt: Audit my Meta Ads account for the last 30 days and identify campaigns, ad sets, and ads that may be wasting spend. Consider spending, purchase results, cost per purchase, ROAS, CTR, CPC, frequency, delivery, and available conversion data. Account for campaign objectives: an awareness campaign should not be evaluated using purchase ROAS alone. Flag items with meaningful spend and weak results, explain why each deserves attention, and distinguish between insufficient data and genuinely poor performance. Where possible, compare results across comparable campaigns and account for differences in audience, creative, and objective. Recommend whether each item should be monitored, tested, restructured, or considered for pausing. Do not pause ads or alter budgets. Ask for approval before applying any changes.
Create New Ad Campaigns for Products
Plan product-specific advertising campaigns using Shopify catalog details, product margins, target audiences, and campaign objectives.
Example prompt: Help me plan a Meta Ads campaign for my Shopify products. First, inspect the available ad accounts, campaigns, and relevant Shopify product information. Ask me for any missing details that materially affect the campaign, such as target country, campaign objective, daily budget, target audience, offer, and desired launch date. Recommend a campaign structure with a clear objective, proposed ad sets, audience hypotheses, placements, budget allocation, creative concepts, and measurement criteria. Include suggested primary text, headlines, descriptions, and calls to action for each creative. Clearly label recommendations as proposals. Check for existing campaigns that could conflict with the new plan. Do not create campaigns, ad sets, or ads until I approve the exact configuration.
Generate Multiple Ad Creative Variations
Develop alternative hooks, headlines, primary text, and creative concepts to test which messages resonate with potential customers.
Example prompt: Review my current Meta Ads creatives and relevant Shopify product information. Generate five distinct creative concepts for my selected product or collection. For each concept, provide a target audience hypothesis, opening hook, primary text, headline, description, call to action, recommended visual direction, and the main variable being tested. Include different approaches such as product benefits, demonstrations, customer objections, social proof, and offers where appropriate. Use only product details and claims supported by the available information. Do not invent customer testimonials, discounts, product certifications, delivery promises, or performance guarantees. If useful, inspect existing creatives and explain which messages appear overused or under-tested. Keep the concepts suitable for the intended campaign objective. Prepare drafts only; do not upload, publish, or replace creatives without my approval.
Build Retargeting Audiences for Shopify
Design audience strategies for website visitors, previous customers, and other eligible groups to support relevant follow-up advertising.
Example prompt: Help me design a Meta Ads retargeting strategy for my Shopify store. Review available custom audiences, Pixel or dataset information, campaign performance, and Shopify customer segments where authorized. Recommend distinct audience groups for recent website visitors, product viewers, cart abandoners, existing customers, and lapsed customers where the required data and permissions are available. For each group, explain the purpose, proposed inclusion and exclusion criteria, suggested message, conversion objective, and possible audience overlap. Recommend appropriate retention windows based on the buying cycle rather than assuming one window fits every product. Check privacy, consent, data-use, and platform-policy considerations. Do not upload customer data, create audiences, or change targeting until I approve the audience definitions and data sources.
Diagnose Pixel and Conversion Tracking
Investigate whether Meta is receiving reliable event data before making decisions based on purchases, conversions, or return on ad spend.
Example prompt: Audit the available Meta Pixel and dataset configuration for my Shopify store. Review accessible data sources, recent event-processing statistics, custom conversions, and available purchase or conversion insights. Look for potential issues such as missing events, unusually low event volume, inconsistent purchase values, duplicate purchase reporting, or differences between Meta-reported conversions and Shopify orders. Identify which checks can be completed from the available data and which require additional access or a separate diagnostic. Produce a tracking audit with the suspected issue, supporting evidence, business impact, confidence level, and recommended verification steps. Do not claim a problem is confirmed when the available data only suggests it. Do not modify tracking, create custom conversions, or submit server-side conversion events without my explicit approval. Clearly flag any proposed event submission because it may be irreversible.
Compare Audience and Creative Effectiveness
Compare available ad performance to identify promising audience and creative combinations for controlled experiments.
Example prompt: Compare the performance of my available Meta Ads audiences, ad sets, and creatives over the last 30 days. Use comparable metrics such as spend, reach, frequency, CTR, CPC, purchases, cost per purchase, conversion value, and ROAS where available. Separate creative performance from audience performance wherever the data permits, and explain when the campaign structure prevents a reliable comparison. Identify potentially strong and weak combinations, flag small sample sizes, and suggest three controlled experiments. Each experiment should state the hypothesis, the variable being changed, the success metric, the minimum evidence needed before a decision, and the potential risk. Do not declare a winner based solely on a few conversions or incomparable campaigns. Do not edit targeting, budgets, or ads. Present the recommended experiments for approval.
Review Lead Generation Campaign Results
Evaluate lead-generation campaigns, inspect available lead records, and recommend ways to improve lead quality and follow-up.
Example prompt: Analyze my Meta Ads lead-generation campaigns and available lead-form results. Retrieve campaign performance metrics and available lead records for the selected period. Summarize spend, leads generated, cost per lead, campaign delivery, and lead volume by campaign or form where supported. If CRM or Shopify data is available, compare leads with downstream outcomes without assuming every lead should become a customer. Identify potential quality issues, form friction, targeting questions, or follow-up gaps. Recommend improvements to the form questions, offer, creative, and lead-handling process. Minimize exposure of personal information and do not include unnecessary personal data in the report. Do not create forms, contact leads, export their personal information, or change campaigns without explicit approval.
Monitor Campaign Changes and Account Access
Review accessible account activity and business assets to help identify unexpected changes or configuration issues.
Example prompt: Review the available Meta Ads account activity for the last seven days and summarize meaningful changes to campaigns, ad sets, creatives, and relevant business assets. Where supported, inspect activity history, campaign status, accessible account and Page assignments, and relevant Pixel or dataset associations. Highlight unexpected changes, inactive campaigns, missing assets, unusual configuration differences, or access arrangements that deserve verification. For each finding, include the affected object, available timestamp or evidence, potential impact, confidence level, and recommended next step. Do not assume an activity is unauthorized merely because it is unfamiliar. Do not remove users, change permissions, delete campaigns, or modify business assets. Ask for approval before any corrective action.
Prepare a Weekly Advertising Report
Generate a concise weekly report combining advertising performance, Shopify sales context, tracking observations, and next-week priorities.
Example prompt: Prepare a weekly Meta Ads performance report for my Shopify store using the most recent complete seven-day period and compare it with the preceding seven days. Include total spend, impressions, reach, clicks, CTR, CPC, CPM, purchases, cost per purchase, attributed revenue, ROAS, and other relevant metrics available in the account. Include campaign-level breakdowns and highlight significant changes. If Shopify order data is accessible, compare store orders and revenue with Meta-attributed results, clearly explaining that attribution and actual business outcomes can differ. Identify the best-performing campaigns, potential waste, tracking concerns, creative fatigue indicators, and the three most important actions for next week. Use tables and concise explanations. Show percentage changes only when the comparison is meaningful, and distinguish unavailable data from zero values. Do not change campaign settings or send reports externally. Prepare the report for my review.
Works well with
What Meta Ads can do
65 toolsShowing 1-10 of 65
METAADS_CREATE_ADCreate a new ad within an ad set using the Meta Marketing APIMETAADS_CREATE_AD_CREATIVECreate a new ad creative using the Meta Marketing APIMETAADS_CREATE_AD_SETCreate a new ad set within a campaign using the Meta Marketing APIMETAADS_CREATE_AD_VIDEOUpload an ad video asset; Meta may keep processing it after returning its IDMETAADS_CREATE_CAMPAIGNCreate a new advertising campaign using the Meta Marketing APIMETAADS_CREATE_CUSTOM_AUDIENCECreate a new custom audience using the Meta Marketing APIMETAADS_CREATE_CUSTOM_CONVERSIONCreate a persistent custom-conversion definition in a Meta ad account and return its IDMETAADS_LIST_CLIENT_AD_ACCOUNTSTool to list all client ad accounts accessible to a business from Meta AdsMETAADS_CREATE_LEAD_FORMCreate a persistent lead-generation form owned by a Facebook Page and return its IDMETAADS_DELETE_CAMPAIGNDelete an advertising campaign using the Meta Marketing API
Connect Meta Ads
Agiexa is preparing for public launch in November 2026. These steps describe the connection flow; join the waitlist for access updates. OpenClaw and Hermes use Agiexa plugins. Other agent connections are coming soon via MCP.
- 1Install Agiexa on your store
- 2Connect Meta Ads - with your API key
- 3Choose what your agent can do
Before connecting, read about agent permissions and MCP connections for Shopify.
Questions
How do I connect Meta Ads?
What can my agent do in Meta Ads?
Will it act without asking me?
How do I disconnect Meta Ads?
Ready when you are.
I'm Interested